Meta is preparing to launch a new video editing app called “Edits”, designed as an all-in-one tool for creators,Thecable reports.
Adam Mosseri, head of Instagram, announced the upcoming app on Threads on Sunday. “Today we’re announcing a new app called Edits for those of you passionate about creating videos on your phone,” he wrote. “There’s a lot happening right now, but it’s our job to provide creators with the best tools possible.”
In a follow-up post, Mosseri highlighted the app’s features, including a high-quality camera, advanced editing tools, and detailed Instagram performance analytics.
Edits is currently available for preorder on the iOS App Store and is scheduled for full release in February. An Android version is expected to follow shortly after.
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The announcement comes as TikTok resumes operations in the U.S. following a temporary ban over national security concerns. TikTok’s affiliated editing app, CapCut, which was also temporarily removed from app stores, has been restored. The reversal follows a pledge by U.S. President-elect Donald Trump to delay enforcing the ban through an executive order on his first day in office.
Meta has a track record of responding swiftly to market trends. In 2020, the company launched Instagram Reels following TikTok’s ban in India. In 2023, Meta also introduced a microblogging platform to rival X (formerly Twitter).
The launch of Edits reflects Meta’s continued efforts to empower creators with cutting-edge tools while adapting to shifts in the digital landscape.
